Companions for the stuff of life.
The hardest part of life's transitions isn't the stuff — it's the emotions attached to it.
I was scrolling an estate sale listing—124 photographs of a life, room by room—when something stopped me.
A closet full of clothes, still hanging.
A child's doll in a cardboard box.
A pitcher labeled “T” in someone's handwriting.
I couldn't stop wondering.
Did they die?
Or could their family simply not bear to move any of it?
That question became the company.
We have built remarkable technology to help people find things, buy things, sell things, and store things.
We've built almost nothing to help people decide what they mean—or what happens next.